Hierarchies can be helpful but be sure to use them wisely.

Be extra alert when things are on the upswing. Since the process was smooth for the most part, people were reluctant to bring up issues. When the work on 'Toy Story' was in progress, a rift developed between the artists and production managers. Catmull recognized that problems will always arise, even when things are well.But consider that George Lucas's film editors preferred cutting actual film snippets with razor blades even after electronic film editing was invented. Most leaders prepare for hurdles like finance attainment or board approval. The biggest roadblock in the implementation of new technology or processes is likely to be your people.

Pixar still led the efforts to capitalize on the new technology and gained invaluable 'relationships and connections' along the way. Catmull decided to engage with the computer graphics community, publish everything the team discovered and participate in committees to review papers.

In a new field or industry, consider bold transparency.

Catmull set aside his insecurity to hire someone smarter and more experienced and credits this move as crucial to Pixar's success. Consider that these hires will grow you and your company positively.

Hire people smarter than you and acknowledge that fear can get in the way of the right choice.

Catmull thrived as a graduate student in computer science at the University of Utah and sought to create a similar environment at Pixar because his professors were more concerned with mentorship and collaboration than with instruction and assignments.

To design a creative workplace, adopt the principles of an academic environment.

Most importantly, he shares the steps he took to keep the brilliant and creative minds that worked for him healthy, happy and productive. In Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration, Pixar co-founder Ed Catmull shares insights from decades as head of one of the most creative companies of all time.Ĭatmull brings us behind the scenes of Pixar, as it grew from a fledgling animation shop to a force to reckon with Disney itself. What organizational policies and principles bring out the best in your staff? What kind of work environment leads to the best creative output?

Creativity inc book pixar